Thursday, 16 January 2014

My Readers Profile

This is my own version of a readers profile for my own upcoming magazine. It illustrates what kind of interests my target audience will have - alongside a few general statistics and facts about them.  My inspiration came from the NME readers profile and I have pretty much based mine from that.

Readers Profile Sample

A readers profile provides information about the people the target audience of the magazine and this information can be used to make the content of the magazine more relevant to the interests of readers. I think it will be good to create my own one so that I can think more deeply about the target audience of my own magazine and then I can perhaps take note of all this when I start to create my own magazine.
I chose NME as an example because it is also a music magazine and the information will probably be somewhat the same as the information I put on mine.

Media Publishing Companies

Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 15 countries worldwide offering over 300 magazines. It is the first media publishing company I have found since it publishes my main magazine model; Kerrang, alongside publishing the well known magazine Q. It also offers online, TV and radio stations across these areas too. Their strategies are to enable that they connect their audiences with excellent content throughout broad multi-touch point brand platforms, wherever and whenever and however they wish. Their wide portfolio of influential brands gives us advantages over pure play magazines or radio competitors. 
The Bauer Media Group is one of the most successful media companies in the world. Over 570 magazines, 300 digital products and 50 radio and TV stations reach millions of people around the globe. The company’s portfolio also includes printing companies, postal services and services in the fields of distribution, marketing and media sales. 

IPC is the UK's leading consumer magazine publisher who engage with around 26m UK adults and reach over 25 million users on their websites every month. There is a few different publishing divisions but the one that publsihes magazines is called IPC inspire. IPC inspire/Media has more than 60 iconic media brands. IPC creates content for multiple platforms across, print, online, mobile, tables and events; They even have an award winning portfolio of websites reaches over 25 million users globally every month.