Finished Music Video

Production Roles:

Cinematography: Danielle Oliver
Film edit: Emily Scott
Storyboard: Danielle Oliver
Set/Costume design: Emily Scott

Finished Ancillary Task: Digipak

Finished Ancillary Task: Poster

EVALUATION: Question 4

 How did you use new media technologies in the construction and research, planning and evaluation stages?

David Gauntlett (2007) states that "New digital media have fundamentally changed the ways in which we engage with all the media,"
The rise of new digital media technology has greatly changed the way we react to all media in all forms. These different forms of media work in synergy with one another to create a web of networks to reach audiences across the world - This has only been possible in recent years. The synergy process in the different forms of media has opened pathways for lots of new possibilities in the media industry.


To make my ancillary task more comic-like, I used Photoshop to manipulate the images- using a 'posterise' effect, making the people look like actual comic characters. My ancillary definitely ends up looking inspired by the four colour comics due to this especially due to the Ben Day looking dots on the faces.

EVALUATION: Question 3

What have you learned from your audience feedback?

We filmed an audience response using questions from the open questionnaire that was created so we could get people's views and opinions alongside seeing their reactions whilst watching the video.
We filmed two people of the correct target audience range to get their opinions on it alongside filming the couple of an older age range to see their opinion.
Although the younger audience could probably understand and relate to the video more, the older couple gave a surprisingly positive reaction, saying that they enjoyed it, understood the narrative and found it comical. This shows that our video could be liked by a wide range of ages alongside our target age-range, due to the comical aspect to it and the superheroes since comics are liked by all ages.

These are some of the results from the open questionnaire that was handed out.

So far we have had a positive response from our target audience, they have found the video both relatable and comical which is what we wanted. Altogether we have got a very positive response from our audience and we haven't had much critical feedback other than the fact there should be more school scenes added to make more of the narrative- however, we were unable to do that due to uncontrollable circumstances so I am happy with what we ended up with in the end.

EVALUATION: Question 2

How effective is the combination of your main product and ancillary texts?

What have i learned about the way the media produce, distribute and share material

Evaluation Question 1 (part 2)

The audience may have certain expectations due to the superhero genre and school story genre as there will be certain conventions to both that the audience is used to. Therefore, they may expect how it ends. According to Tom Ryall (1998), genre is there to place convention for the film maker to recognise and develop within their own work, but also for the audience to identify.